To which I have contributed rather a lot – in terms of the percentage growth in my own expenditure in the chain.
The reason is, overwhelmingly, the weather, although I do not wish to give the impression that I do it only because forced – it’s just that some variety would be nice.
But the number of days in 2009 on which one could sit outside to eat sandwich, pie or salad could be numbered on the fingers. Those of us without an office desk to sit at perforce had to find somewhere else that is warm & dry.
And McDonalds is just the nearest; on so many days the weather was so miserable that one just did not want to venture further afield.
Besides, McDonalds has other advantages to offer – plenty of space to put down your bag & wet jacket – no sitting cramped up on trendy bentwood chairs.
The local branch is clearly well run, with staff morale high, & therefore a truly friendly welcome.
And a reliably available menu even when the lunchtime rush is over, whatever time you go in.
They are also well aware of the new magic number: "We have ensured that, even if you walk into our restaurants with just £1 in your pocket, there will be something there for you.”
Links
McDonald's Delivers Another Year of Strong Results In 2009
It is called a Little Taster, it costs £1.59, and it has given McDonald’s a record year
It is called a Little Taster, it costs £1.59, and it has given McDonald’s a record year
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