Thursday, February 25, 2010

Women & political scandal

American social scientists Tim Groeling, Matthew A. Baum & Martie Haselton have been examining the demand for scandalous news from the perspective of evolutionary psychology.

Why should not every indiscretion by a famous individual–celebrity or politician – become a full-blown scandal?

“Somewhat surprisingly, our model suggests that the type of figure who might best weather potential scandals would be a female politician who is not physically attractive enough to be regarded as a competitive threat to the typical female viewer (and who would not be considered a competitive threat by most male viewers simply by virtue of her gender).”

On the other hand, "female politicians widely perceived as physically attractive should be disproportionately likely to receive a chilly reception from typical female voters (particularly those who are not in romantic relationships)."

You can read the whole paper from here

Link
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