A report about how Unilever is coping with rising food prices conveys the amazing news that margarine is now more expensive than butter. Since I never buy margarine I have to take it that that is true
One good effect of consumers buying more butter will be to make it a less hole in the corner experience. For ages now you have had to look quite hard to find the measly half shelf of butter amidst all the spreads. They want you to feel more guilty about your 250g of full strength fat than you do about the half dozen bottles of wine & bottle of vodka, litres of sugary fizzy drinks & giant packets of crisps.
On the other hand, supplies may start to get short
Unilever are going in for a little re-education however. No more BOGOFs, we must get used to rising prices
They are going to do their best to keep costs down by going in for ever liter formulations for their products. Oil will be replaced by something else which is lower fat
Do they mean water?
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