Advice from David Wighton, Business Editor of The Times
1 Do not invest in a company with a whimsical name (except Google). Erinaceous sounds like a homeopathic remedy but actually means like or pertaining to a hedgehog. The founders [of the company now in administration] say they chose it because they have always liked hedgehogs
2 Do not invest in a company whose founders say they have always liked hedgehogs
Related post: A hedgehog writes
