Two interesting coinages from The Times report of the latest (disappointing) results from Halfords.
The ‘do-it-for-me’ generation – spoiled offspring of the DIY babyboomers, who lack the nous, or maybe just the inclination, to do it for themselves & prefer to find a man to do it for them. Or maybe it’s just that they are so busy being a caring modern dad, doing what used to be womans work, that they have to delegate some of what used to be the traditional role of the paterfamilias.
And the MARMILs, Middle Aged Rich Men in Lycra (with a hint of marmite) who shun Halfords for the purveyors of more eye-wateringly expensive machines for pedalling about on.
To which I should like to add the MABOMBs, those lethal Middle Aged Blokes on Motor Bikes.
Link
Related posts
