Heard on Radio 4’s The Bottom Line, during a discussion about product placement & celebrity endorsement: retail expert Kim Winser advised that ‘You should be careful to choose only subjects which complement your brand’.
Would compliment-with-an-i be just as valid here? Or better even, if only as word play.
Later, on Radio 5 Live sports news we were told that the move by Mark Cavendish to join the Omega Pharma-QuickStep team will ‘maximise his potential going forward’
Which team will he join for those races in which he is required to ride backwards?
Links
Team Sky rider Mark Cavendish to join Omega Pharma-QuickStep
BBC Radio 4: The Bottom Line
