In a double-blind, placebo-controlled, crossover study, eight males (aged 19-38 yr) consumed 500 mL per day of either beetroot juice (BR, containing 11.2 ± 0.6 mM of nitrate) or blackcurrant cordial (as a placebo, PL, with negligible nitrate content) for six consecutive days.
My question is – how on earth can you ‘blind’ anyone to the taste of blackcurrant & beetroot?
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