The Times gave themselves a pat on the back yesterday, proclaiming that ‘happiness is more likely to come with a copy of the Times,’ quoting the same survey as its source; 60% of the paper’s readers say they are satisfied with their life, more than can be said for any other national daily. Only at the end of the ‘behind the story’ explanation do they allow that the researchers ‘admitted’ that rather than causing such happiness it may just be that smug, self-satisfied I’m All right Jacks choose the paper which best reflects themselves.
Only joking.
Looking at the other figures quoted from the report makes me realise that it is not just being a Times reader that makes me one of the happiest people in the country (allegedly).
- Retired? – check.
- Shops in M&S & Waitrose?– check, though not exclusively, or even mainly.
- Living in a village? – check.
- Living in Yorkshire & Humberside? – oh dear, not quite; nearly, though.
Interestingly, neither height nor gender is mentioned.
