When Sir Keith Joseph gave his (in)famous speech on the cycle of deprivation in 1972, the reaction was one of outrage & he was widely derided as uncaring & lacking compassion, a typical Tory toff
How the wheel turns – now everybody is talking of generations on benefit
History might have been different if he had perhaps just chosen to speak of the problem in slightly different language. Until that time he had been regarded as a possible future prime minister; with his own chances gone he became a firm backer of Margaret Thatcher for the job