There are only 25 Olympic Games per century. Add in the 25 World Cup football finals & there would be enough such prestigious occasions to give 50 countries each a once in a hundred years chance to show themselves off to the whole world.
So why should anybody have thought that England were ever in with a chance of winning the position of host to the 2018 World Cup football, that the chances of that happening were somehow increased by winning the 2012 Olympic bid?