Food Facts
A better chance for YOUR child
Mothers! Read this important message
“How can I give my child the best possible chance in life? How can I help him to make the most of the better education, the wider career that is being planned for all this country’s children in the happier years ahead?” In these victorious days, thousands of mothers are asking such questions, & here is one practical step they can take – now.
Essential to Health
During the war the Government has made available to all children under 5 certain Welfare Foods which, doctors advise, are essential to health. Together with the Priority Milk Scheme, the Welfare Foods – Orange Juice & Cod Liver Oil – have helped to make Britain’s “Blitz Babies” the bonny lot they are. These foods are still available – still at less than cost price - & still just as important to the health of young children.
A Valuable Habit
So, mother, see that your “under five” gets these Welfare Foods every single day. If your child has already been having them, don’t give up this valuable habit because the European war is over. If he has not been getting them regularly, make it a “must” that he has them every day from now on, no matter how healthy & rosy he looks.
Building up Resistance
By keeping on with Orange Juice & Cod Liver Oil you help your child to resist infectious diseases, to develop strong bones & good teeth, to build up the sound constitution & sturdy body that will stand him in such good stead throughout his schooldays, & in the years when he is preparing for a successful career.
Remember you can buy this “health & protection” at your Welfare Centre Clinic, Distribution Centre or Food Office simply by sticking the necessary amount in 2 ½ d stamps on the Welfare Foods coupons in your child’s green Ration Book. The Government controls the price at the low cost of 5d. a bottle for the Orange Juice & 10d. a bottle for the Cod Liver Oil. (Free if you get free milk.)
LISTEN TO THE KITCHEN FRONT ON TUESDAY, WEDNESDAY, THURSDAY & FRIDAY AT 8.15 am
ISSUED BY THE MINISTRY OF FOOD, LONDON W1 (MC2)
How touching that the Man in Whitehall should show such concern that mothers not think that, only days after VE Day they could forget the need to keep their babies a bonny lot.
It also presents a useful & salutary exercise in interpreting what we now regard as the sexist language of the past. Did the Man in Whitehall really mean to imply that only a boy child needed a sound constitution & sturdy body to help him prepare for a career – or, in the immediate euphoria of victory in a war in which women had more than played their part in the forces both civilian & military, as well as purely on the home front, did he simply take it for granted that the male embraced the female?
It also presents a useful & salutary exercise in interpreting what we now regard as the sexist language of the past. Did the Man in Whitehall really mean to imply that only a boy child needed a sound constitution & sturdy body to help him prepare for a career – or, in the immediate euphoria of victory in a war in which women had more than played their part in the forces both civilian & military, as well as purely on the home front, did he simply take it for granted that the male embraced the female?
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