Thursday, August 25, 2011

Vimto

Vimto has been doing well, despite the recession – I have a feeling that this is a regular story on the news pages, year after year.

Not bad for a tonic invented over a century ago by a Blackburn-born believer in self-improvement & temperance whose name is still born by the company & who, according to the website JD’s World, was a nephew of Samuel Smiles, the Victorian guru of self-help & admirer of engineers.

Mind you, this year they have had some extra help from Levi Roots, that modern hero of self improvement, & his branded range of Caribbean soft drinks

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