Saturday, September 25, 2010

Intergration

A large sign in the window of one of those small computer & laptop repair shops which are springing up everywhere announces SYSTEM INTERGRATION.

Which seems quite appropriate. Hints of intergenerational assistance. (Help with computing for the over-50’s).

And movement, constant change: emigration, immigration, intergration.

The OED does not recognise it, even though it does recognise intergrated as a rare & obsolete word, used in Cotgrave’s French/English Dictionary of 1611 as a translation of the word Entreillizé - intergrated, thick lattised, crosse~barred.

Judging by the results of a Google search it is a very common mistake made by those who meant to type integration. I got nearly 900,000 results even after telling it No, I did not mean to search for integration. Most of the results, disappointingly, refer to integration on the actual web page – or so it seems, I checked only the first 2 or 3.

But what do you know. The internet marketing company Intergration has been helping businesses attract customers through the internet for the last 10 years.